• A YouGov poll commissioned by the Wildlife Trusts and reported in ‘Every Wild Child’ found that fewer than 10% of children play in natural areas, but that 40% of adults did as children (1).
  • Derbyshire, 2007 found that the approximate roaming range of children from 1915 to 2015 has reduced from 6 miles to just 300 yards (2).
  • A study by the University of Cambridge (3) compared the knowledge of Pokemon characters with common British wildlife. The study found that 53% of 8 year olds were successful in identifying wildlife, but more (78%) of children were able to identify Pokemon characters (3).
  • Similarly, a study by the National Trust in 2008 found that one in three could not identify a magpie, and half could not tell the difference between a bee and a wasp (4).
  • The latest edition of the Oxford Junior Dictionary has dropped definitions of nature words like ‘acorn’ and ‘buttercup’ in favour of terms like ‘broadband’ and ‘cut and paste’ sparking outcry from a group of leading authors.(5).

Various factors have resulted in the decline of children outdoors. How can we help children to reclaim the benefits of an outdoor childhood? See Getting Started.


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